Coming in 2027...

Golf has been part of my life for as long as I can remember. My grandad introduced me to the sport when I was only a child, and ever since, the golf course has been my safe place - a chance to slow down and switch off the noise of the outside world. Whether I’m teeing off with my best friends or a friendly stranger, when I’m playing golf, nothing else matters.

As I grew older, I began to fall in love with fashion. I've always appreciated timeless designs, quality fabrics and that "effortless" look. After decades of being an avid golfer, I found myself with a growing collection of golf attire, but always seemed to be raiding my wardrobe for pieces that didn’t exist. 

I was happy to see that new brands were pushing the boundaries of golf and fashion, but they seemed to quickly forget the roots of the sport. Loud logos and big graphics drowned the uniform that golf has been played in for centuries. The uniform that I’m proud to be seen in. Fashion, to me, doesn’t have to be complicated. In the fast-paced society of the modern world, simple things can often be overthought and, over time, lose the beauty of what they were in the first place. It’s not what you wear, it’s how you wear it. I began a search for golf clothing that felt true to the traditions of the beloved sport, but also reflected the way I wanted to dress away from the course. I never found it.

So… I created Waite Golf. 

A brand built on the belief that golf can honour its heritage while embracing a modern sense of style. Understated. Timeless. Designed to move effortlessly from the first tee to everyday life. 

The inspiration behind Waite Golf comes from my sister, Louise. She has never cared about fashion or golf, but she has always cared about me. She’s the kind of person who quietly puts everyone else first, celebrates every win as if it were her own, and makes the people around her believe they can achieve more than they imagined.

Her belief in me gave me the confidence to stop waiting and build Waite Golf. And without knowing it, she also gave the brand its symbol. For as long as I can remember, Louise has been known as “Lobster” in our family.

The lobster is more than a logo. It’s a tribute to the person who inspired me to start in the first place.

Waite Golf is for those who honour the tradition of golf, whilst yearning to look and feel good whilst playing it. 

We are here as a reminder to believe in yourself and your dreams. You’re a part of our community now and the Waite Golf family is so happy to have you here.

Matt,

Founder & CEO of WAITE

Made for the Long Game.